Hospitality companies can implement hyper personalization through technology platforms such as CRM and CEM that use big data to create highly customized one-to-one interactions between guests and a host in large numbers.

An example of one well-known brand that excels at hyper personalization: With the help of artificial intelligence, a coffee brand uses real-time data to send users unique offers based on their preferences, activities and past purchases.

Here are some personalization strategies: weather-based recommendations, encourage more visits with spontaneous rewards based on guest likes, provide the guest with a unique experience adapted to their wants and needs, implement operational business changes by training employees more efficiently and easily.